One tried and true method of gathering mortgage leads is the cold call. Many people find cold calling very difficult to do and will go to almost any lengths to avoid this method of generating leads.

But with a little ingenuity cold calling can be made into warm calling and be much more productive and much less difficult to do.


Use Low Tech Media to Generate Mortgage Leads

Cold calling usually means calling random numbers out of the phone book or walking door to door to offer your services. But why not reach more potential borrowers faster with hand-delivered fliers?

For a very small sum you can have a thousand or more simple but carefully worded flyers printed. Then you just walk door to door and deliver them, or better yet, hire a student or a flyer delivery service to do the job for you while you while you handle the telephone.

A Concentration of Potential Mortgage Buyers

Many people who are living in rented apartment accommodation are dissatisfied with their housing situation. They feel under the thumb of the landlord, they are subject to rent increases and they know that the money the pay for rent each month would be better spent on a mortgage.

But many renters feel they do not have the resources to obtain a mortgage. Pluck up your courage and go door to door in apartment buildings. Explain to the tenants that you may well be able to provide them with a mortgage for about the same amount of money that they are currently paying in rent. If no answers the door leave a card that encourages the apartment dweller to call you about creative mortgage financing.

Newlyweds and Their Friends are Potential Mortgage Buyers

Newlyweds often get help from family to purchase their first home together. This makes them good mortgage leads. But typically the friends of newlyweds are all in the same situation and also looking to buy their first home. Watch the newspapers for wedding announcements and then simply go around to the event and slip your business card under windshield wipers. Who knows how much business you might generate this way.

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Filed under: Mortgage Leads

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